true story marketer, businesswoman, digital tourist.
True Story marketer
After 25 years in marketing, I’ve come to realise two things: marketing is misunderstood and marketing is broken. As an antidote, I've finally given birth to a framework called True Story Marketing. It's based on the idea that marketing is a real-life story, told in three acts. And the name of this real-life, three-act story, is your brand.
I founded and run a company called Talking Brand. It's a hybrid-skilled, outsourced marketing department that uses True Story Marketing (see left). That fact-based, field-tested framework gets business owners to stand in the shoes of their customers and build their businesses from the outside in. And, I just love what we do.
My world is filled with technology. We publish rich media digital mags, produce videos, manage social media channels, build websites, run email marketing campaigns. I am ALWAYS on the lookout for new things. BUT. I am also deeply anti-social and just need a break - every now and again. Hence not native but tourist.