It's clear that Seth Godin and me inhabit two different universes. Him: best-selling author, major business builder and frequently original marketing thinker. Me: moderately-selling author (and yes, actually we both share Penguin I believe), growing business builder and sometimes original marketing thinker.

So I was kind of chuffed this week to read this post from Seth about the key elements of a marketing promise, uncannily similar to some of the messages in my recently produced True Story Marketing Manifesto.

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AuthorAmanda Falconer